THOUGHT LEADERSHIP

I’ve published numerous articles and insights on environmental policy and sustainable business practices through renowned D.C.-based think tanks, including the Environmental Law Institute and the Environmental and Energy Study Institute.

My expertise lies in distilling complex sustainability topics into compelling narratives that resonate with diverse audiences, from policymakers to industry leaders. My research and coverage have spanned a wide range of topics, including circularity and waste, decarbonization, climate mitigation and adaptation, sustainable infrastructure, and environmental and climate justice.

I’ve also worked with C-suite executives to publish thought leadership pieces, either helping them distill their insights or ghostwriting articles myself. In addition to publications, I’ve helped organize congressional briefings targeting policymakers, NGOs, businesses, and the public.

View my publications here.

SUSTAINABILITY REPORTS

I manage the development of annual global ESG reports for a $3B packaging company, liaising among cross-functional teams including Sustainability, Marketing, Legal, Finance, Supply Chain, and more. My responsibilities included:

• Stakeholder Interviews and Materiality Assessments: Identified the most relevant and impactful ESG topics for the organization.
• ESG Data and Reporting: Gathered data points, case studies, and insights across business functions; aligned reporting data with global frameworks including GRI, SASB, TCFD, and the UN SDGs.
• Content and Design: Developed and wrote compelling content, oversaw the report design and layout, and created a cohesive and visually appealing presentation.
• Internal and External Communications: Architected a global report launch to effectively engage stakeholders, fostering transparency and dialogue.
• Global Collaboration: Worked across global teams in the Americas and EMEA regions to ensure cohesive global positioning, audience engagement through multiple languages and cultural nuance, and alignment with regional priorities.

Additional projects are available by request.

PITCH DECKS

I launched new sustainability pitch decks for a $3B packaging company, creating internal and external-facing sustainability deck templates that highlighted the company’s sustainable packaging products and services.

Armed with a clear narrative supported by compelling data, case studies, and visuals, the sales teams were able to effectively pitch the company’s unique value proposition. Clients ranged from family-owned businesses to Fortune 50 brands.

The new sustainability pitch decks featured:

• Refreshed branding and content with compelling visuals and case studies.
• Cohesive global positioning that ensured alignment among team members.
• Multiple core templates organized by end markets, saving the team over 20 hours per week due to improved efficiency.
• Deep market insights and analysis across diverse vertical markets including beauty and personal care, food and beverage, and home care.

Additional projects are available by request.

SOCIAL MEDIA

I spearheaded a new sustainability social media strategy for a $3B packaging company across LinkedIn, Instagram, Facebook, and Twitter. I created 285+ posts highlighting sustainable packaging products, services, and topics. I also expanded performance analytics tracking to drive continuous improvement initiatives.

Within one year, we achieved remarkable results:

• Doubled engagement rate to 7.8% (+107%)
• Drove 250k+ impressions (+418%)
• Gained 11k+ post link clicks (+2,361%)

My portfolio spans a diverse range of clients, including consumer brands, local organizations like a Californian community farm, nonprofits such as a D.C.-based think tank, and multinational corporations.

Additional projects are available by request.

UX/UI & SITE DEVELOPMENT

I led the redesign and launch of a sustainability microsite for a $3B packaging company, addressing major pain points from the original version including a lack of a compelling brand vision, clear user journey, and more.

Through a strategic approach, I architected a sustainability microsite featuring:

• Optimized User Experience: Intuitive navigation and tailored content delivering a seamless, engaging user journey.
• Refreshed Branding and Copy: Captivating visuals from new photoshoots, modern design elements, and consistent messaging reinforcing brand identity and trust.
• Global Reach: Websites customized with multiple languages and cultural nuances across the Americas and European regions.

By implementing user-centric design principles, I delivered an engaging and intuitive digital experience that fostered brand loyalty, drove conversions, and supported the company’s sustainability growth strategy across global markets.

Additional projects are available by request.

EXECUTIVE COMMUNICATIONS

I ghostwrite sustainability-related communications for a $3B packaging company’s CEO and C-suite executives, including the Vice President of Sustainability. I collaborate closely with executive teams to understand their unique perspectives and priorities, crafting tailored messages that resonate with target audiences.

When writing the “Message from Our CEO” for the company’s 2023 Sustainability Report, I captured the CEO’s authentic voice and aligned the message with the company’s sustainability strategy—delivering a powerful message that resonated with diverse stakeholders, reinforced the brand’s commitment to sustainability, and positioned the organization as an industry leader.

I also manage external engagement and PR opportunities for the company’s C-suite executives, having secured numerous interviews, speaker invitations, guest contributions to publications, and more.

Additional projects are available by request.

SUSTAINABILITY STRATEGY & CONSULTING

I partner with brands, ranging from family-owned businesses to Fortune 500 companies, to go beyond the packaging and unpack their sustainability potential. I advise companies on creating authentic, purpose-driven marketing that resonates with stakeholders and drives lasting impact.

For a $3B packaging company, I supported their sustainability growth strategy by providing advisory services to their clients from family-owned businesses to Fortune 50 brands. I delivered sustainability marketing toolkits, product labeling guidance, and market and consumer insights, enabling clients to make informed decisions and align their offerings with evolving consumer preferences.

I also drove sustainability sales enablement initiatives across Sales, Product, Sourcing, Supply Chain, Finance, and Legal teams, ensuring a cohesive and integrated approach. I launched a weekly newsletter, engaging and training over 300 sales team members.

Additional projects are available by request.

DIGITAL CAMPAIGNS

I launched tailored B2B digital campaigns across diverse markets for a $3B packaging company, fostering seamless collaboration between sustainability, marketing, and sales teams. These drove engagement across key touchpoints including regulations, innovative products, sustainability advisory services, market and consumer reports.

I developed pre-built, marketing-approved email templates on key sustainability topics. Leveraging Salesforce CRM, I empowered sales teams to nurture leads and prospects with greater precision, resulting in:

• Higher-quality leads and strengthened prospecting
• Increased engagements and conversions, such as customer meeting requests with the sales and sustainability teams
• Accelerated sustainability-driven revenue growth

Additional projects are available by request.

EVENTS & WORKSHOPS

I represent a $3B packaging company as a sustainability expert at trade shows, industry events, and conferences. I organized multiple successful speaking engagements, award recognitions, and media coverage, further solidifying the company’s position as an industry leader in sustainable packaging.

I act as the Sustainability team lead and contributor for sustainable innovation workshops, which provide clients with deep market research and insights, sustainability analysis, and collaborative ideation to enhance their sustainable packaging and drive business growth. I helped develop workshop agendas and liaised among teams including Sustainability, Design & Innovation, Engineering, Sales, and more. These workshops were the first of their kind at the company.

To support community engagement and education, I also led and contributed to events such as a sustainable packaging design workshop for university students, a sustainability career panel for graduate students, and more.

Additional projects are available by request.

VIDEO CONTENT

I spearheaded the creation of a series of sustainability-focused videos for a $3B packaging company’s website, brand channels, and published social posts. This comprehensive project involved:

• Storyboarding and Conceptualization: Crafting compelling narratives and visual concepts that aligned with the brand’s sustainability initiatives and resonated with target audiences.
• Scriptwriting: Developing engaging scripts that effectively communicated key messages and calls to action, while maintaining a consistent brand voice.
• Synergization with Marketing Assets: Ensuring seamless integration of the video content with complementary marketing assets, such as website content, social media campaigns, and other collateral, for a cohesive brand experience.

The resulting video campaigns not only increased social engagement but also positioned the company as a thought leader in sustainable packaging solutions, fostering brand loyalty and driving conversions.

Additional projects are available by request.